Our Story

SMEs in Rwanda account for about 98% of businesses and 41% of private sector employment. More growth can be achieved if we all played our part in strengthening them

Supporting SMEs

Our priority is to support & work with local and regional Small, Medium Enterprises. When we support a local business, we provide jobs, contribute to community identity, provide authenticity, originality, and quality, break the cycle of poverty, build a brighter future while driving innovation


Who We Are

Kigali Farmers´ And Artisans´ Market (Kigali FAAM in short) offers flexible and scalable business solutions to MSMEs, home industries, and the community in Rwanda, as well as other African countries

Our Mission

As an impact entrepreneurship, we are creating a community that champions the #buylocalsupportlocal and #buyafricanbyafricans  tags while having the least impact on the environment possible.  

Our Vision

To be the largest farmers’ and artisans’ market in East Africa focusing on empowering SMEs

Who We Work With

We provide a welcoming and inclusive environment for all SMEs regardless of age, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex and sexual orientation. With more than 250 SMEs that we connect with, over 80% are women, youth and PLWD

How We Got Here

In 2015, founder Flo Mwashimba moved to Rwanda and slowly realised that there weren’t enough platforms supporting SMEs, especially those that produced quality work. In 2017, Kigali FAAM was founded to address these needs.

Flo Mwashimba is an Impact Entrepreneur with over 15 years in sales and marketing. Having studied Anthropology; Critical and analytical theory of the human way of life, Flo has used her unique skill sets, fueled by passion and hard work to support the growth of businesses in Rwanda.

She is a Founder Of The Year 2021 finalist and an African Food Fellow from the Wageningen University & Research 

You can read more about her work here

Our Platforms

Farmers Markets
Our regular markets give #madeinrwanda and #madeinafrica SMEs a platform to promote their work through our monthly farmers´ markets. As a consumer, you get the chance to meet and interact with SMEs to learn, support, and understand their business.

Our markets are held at Kigali Serena Hotel. Follow our Facebook, Instagram and Twitter pages to know when our next market is.

Physical Store: PIMA Zero Waste Shop
Learn more here

Online Store
Get select items from our online store. We also help source custom products or produce. We do same-day delivery for orders placed before 1700 hrs or unless stated otherwise.

Accepted payment methods: Cash on delivery, Momo, Debit/Credit Cards, Direct Bank Transfer

Delivery hours 0900 – 1700 hrs, Mon-Sat

Research shows that women will spend up to 90% of their income on health, nutrition, and education for their families.

What The Community Says About Us

Perfect place to discover amazing skills from African’s artisans

P. Velings

Amazing, really enjoyed wandering around buying beautiful handmade items.

Such a range of products and friendly sellers. Will definitely be going back!!

S. Mcmanus

A great platform for vendors and buyers alike, this market brings together the best of handmade products, locally grown produce and delicious food! It is THE place to find the best of Made-In-Rwanda products.

M. Chandra

In general, smaller businesses have higher “birth” and “death” rates than other businesses. On average, 50% of enterprises with fewer than 20 employees are still in operation after 10 years.

Support SMEs